Take a pinch of a Gwen Stefani, Rihanna, Marilyn Monroe and mix it up with the new London music scene and you have new artist Rira Ora! At the age of only 21 the singer from West London is on her way to big things with the help of her manager Jay-Z and his record label Roc Nation along with a few other new industry friends including Drake, Beyonce, Kanye West, Will.i.am just to mention. She took to the charts a few months ago featuring on DJ Fresh' track of 'Hot Right Now' helping t get her now out there but it's her new single R.I.P. featuring Tinie Tempah which shows more of the way Rita's music will probably be going. Her style takes a heavy influence from Marilyn Monroe as you can see for the big bold curls and red lips, teamed with a grimey West London street end feel on the clothing choices. She is also being linked to Rihanna's double - even though Rita had the big blonde hair way before Rihanna hit the bleach bottle. For me her new song is for sure catchy and going to do well in the charts but I can't wait for some new material from her album which really shows off her vocals which she has been hiding so far. Roll on the rest of Rita's fabulously sport ghetto looks - I love them!